2015 Nissan Lannia Bound for the Chinese Marketplace

The Nissan Lannia is a mid-sized sedan aimed at young Chinese buyers. Will it make the desired impact in such an enormous and notoriously difficult market?

As you can see from the highly detailed and super revealing image above, Nissan’s new Lannia – a mid-sized sedan aimed at the Japanese firm’s Chinese market – is going to be an absolute cracker.

The Lannia, which will be officially unveiled at the biennial Shanghai Motor Show next week, is innovative because it’s the first car ever designed solely by Nissan’s Chinese arm.

Despite the teaser image not disclosing much about the Lannia’s overall design, it does hint at a car that has been spawned from the Lannia concept that was introduced at the Beijing Motor Show last year.

Nissan say that the Lannia has a muscular look which keeps in line with the firm’s newest design language and is finished with a V-motion radiator grill, boomerang-shaped headlights, a floating roof and power domes on the bonnet.

The bottom line is that the Lannia will be similar in style to the new Maxima and third-generation Murano. And while the specifications are still very much under wraps, it’s thought that Chinese buyers will be able to choose from either a four-cylinder or six-cylinder engine, with an automatic transmission powering the front wheels, regardless of engine choice.

Nissan say that the Lannia is predominantly aimed at young, urban Chinese buyers, who they refer to as the “post-80s” generation. By targeting this demographic, Nissan are hoping to achieve their ambitious goal of selling two million cars a year in China by 2018.

The Lannia will be built in China by the Nissan-Dongfeng joint partnership and will go on sale across the country before the year is out. It could also be sold in a host of neighbouring nations too, but the Japanese car giant has already ruled out that it would ever make it to American or European shores.

The post 2015 Nissan Lannia Bound for the Chinese Marketplace appeared first on JDMRACING.

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