2017 Honda Civic Type-R to come with circa-$50k price tag in Aus
The 2017 Honda Civic Type-R will hit Australian showrooms this October and will come with a price tag of circa-$50,000.
According to Honda Australia boss Stephen Collins, the final price of the Civic Type R will ultimately depend on currency exchange rates. Nevertheless, the goal is for it to be as attractive as possible.
“I think we have said from day one we want to target around the 50 mark,” said Collins. “(Questions have been) asked if it will be over or under. We still need to work that out. It will depend a bit on the strength of the Aussie dollar.
“We have to be pretty close to that $50,000 mark. We will confirm that as soon as we can. I always say we just want to hit that sweet spot in the hot-hatch segment and it is around that 50 mark.”
Such a price tag places the Type-R firmly in the same realm as the all-wheel-drive (AWD) Ford Focus RS and Volkswagen Golf R, which are priced from $50,990 and $52,990 respectively, before on-road costs.
In addition, a price around the $50k mark would put some noticeable distance between the Civic Type-R and its main front-wheel-drive (FWD) competitors – the Ford Focus ST ($38,990) and the Volkswagen Golf GTI ($41,490).
Honda Australia customer and communications boss Scott McGregor said the Type R will arrive in Australia in one specification grade only.
“In terms of spec, it is going to be very highly specced. And obviously… with the competitive set, it is going to have to be priced very competitively as well. So we think the package we will have in market will be very, very strong,” he said.
McGregor also said that Honda Australia has around 200 pre-orders for the Type-R already, despite buyers not knowing full pricing and specification details. As a result, Honda Australia will officially open the order books early to coincide with the release of full details and pricing in June.
As we’ve previously reported, the Civic Type-R is the newly-crowned front-wheel king of the Nurburgring and will powered by a 2.0-litre VTEC turbocharged four-cylinder petrol engine, which produces 235kW, and is paired exclusively to a six-speed manual gearbox.