Fueled By Bullsh*t: Toyota’s Vision for the Future
Elon Musk thinks it’s “bullsh*t”, but that’s only fuelled Toyota’s burning passion to make hydrogen-powered cars a mainstream reality…
When it comes to promoting hydrogen as a viable alternative to traditional fuel, nobody in the automotive business is more vocal than Toyota. But even when you’re the world’s largest car manufacturer, there are still many hurdles to overcome, including the sceptics in your own industry.
Elon Musk is one such naysayer and famously referred to a hydrogen-fuel-cell-powered car as “bullsh*t” back in 2013. But undeterred, Toyota have pushed forward with their R&D and now a new ad campaign is looking to win over public opinion about hydrogen as a source of fuel and directly plays on Elon Musk’s very words.
In a short film (which you’ll get to view at the end of this post) entitled Fueled by Bullsh*t, Toyota have documented just how viable a future fuelled by hydrogen (obtained from cow manure) could be.
The film also coincides (quite conveniently) with the impending U.S. release of the Toyota Mirai – the very car shown in the video and Toyota’s first mass-market (kind of) hydrogen-fuelled car.
Apparently, this is just the first in a series of videos promoting something that Toyota has called Fueled by Everything and it was directed by Morgan Spurlock – remember him from Super Size Me and The Greatest Movie Ever Sold? Well he’s still doing documentary-style work and as a result of his input the video has a very appealing nature.
Talking about the short film in an official statement, Spurlock said: “Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead.”
Judge for yourselves. Could the future of the automotive industry be hydrogen-based?
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