Nissan announces new, stand-alone Nismo division with global plans

Nissan announces new, stand-alone Nismo division with global plans

New arm will crank up development of more performance-focused Nissan models.

 

In an attempt to boost sales, Nissan’s Nismo performance division is set to undergo a rapid expansion.

The Japanese car maker has announced that its performance arm has been spun off to create a new sub-brand called Nismo Cars Business Department.

Nissan wants the new outfit to make (and sell) a shed load of models to a) make the company more money and b) reach more customers globally.

Pulling together resources from Nissan, Nissan Motorsports International and various other subsidiaries (including Autech) under the company umbrella, the new division has ambitious plans to sell 100,000 units a year by 2022. To put that into perspective, only 15,000 were sold in 2016.

At present, there are seven Nissan models that have Nismo equivalents – the most famous of which are the GT-R, 370Z and Juke – but Nissan wants to double that number going forward.

According to Takao Katagiri, president and CEO of both Autech and Nissan Motorsports International, one of the main goals is to make products that are “more appealing.”

“As a Nissan sub-brand, Nismo further builds upon the core values of Nissan cars. With the combined expertise of Nissan group companies, Nismo road cars will make customers enjoy Nissan cars more than ever,” he said.

In Australia, the only Nismo car available is the GT-R Nismo (shown below). But who knows what we could get in the future!? Especially when you consider that the 370Z Nismo is due to be added to the Australian range before the year is out.

It’s likely that Nissan will turn its attention to pickups, crossovers and SUVs – all segments that Nissan wants to boost sales in (and which could all do with benefitting from the Nismo touch).

Despite having big expectations, Nissan’s plans aren’t that inconceivable. Remember, all the base vehicles have already been developed, so Nismo only has to focus on improving performance and styling – and not create entire new models from scratch.


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