Subaru Australia outperforms all other top car brands in July
Subaru Australia achieved over 27% year-on-year growth Down Under last month.
Last week, we told you how Toyota, Nissan and Honda beat all expectations in the US car industry in July, significantly outperforming local American brands.
Not wanting to be outdone, Subaru also posted some pretty impressive numbers in July for its sales in the Australian car market.
Last month, Subaru Australia grew at a rate unmatched by any of the other top 20 car manufacturers and achieved almost 5% market share.
According to VFACTS figures, Subaru delivered 4,265 units to Australia customers in July, which represents a 27.1% increase over July 2016.
The new-generation XV (of which over 1,000 units were sold), Impreza and BRZ were Subaru’s best-performing models, helping the Japanese manufacturer finish in eighth position for the month.
While some smaller-volume brands, such as Skoda and Mini, actually outperformed Subaru in terms of year-on-year growth, the Japanese firm’s figures were the highest of any top 20 player.
In terms of annual sales, Subaru’s numbers are also up by just over 10% – a growth rate that’s only matched by Honda and Kia.
Subaru Australia managing director Colin Christie was delighted with the results, saying: “Customer response to our new generation cars is just phenomenal and with revised WRX, WRX STI and Levorg line-ups just revealed, we’re very excited about maintaining the momentum.
“The value, specification and engineering right across the range are clear winners with Subaru customers both old and new.”
However, despite Subaru’s impressive figures for the month of July, it still has some way to go before it reaches the sales volumes achieved by the likes of Toyota, which shifted over 17,000 units in Australia in the month of July alone.