Toyota-Mazda Technology Partnership Announced
Toyota and Mazda have recently announced a new partnership that they promise will “result in more appealing cars that meet the diverse needs and tastes of customers all over the world”.
While Mazda sell around 1.4 million vehicles a year globally, Toyota manufactures more than that in North America alone. But now the world’s largest automaker and the firm who brought us the beloved MX-5 have said they will build a “mutually beneficial long-term partnership”, which will see the two companies sharing many different technologies going forward.
Talking about the partnership, Toyota said: “By leveraging the resources of both companies to complement and enhance each other’s products and technologies, the partnership will result in more appealing cars that meet the diverse needs and tastes of customers all over the world.”
The agreement will likely see Toyota sharing their hydrogen fuel cell and plug-in hybrid technology and Mazda sharing their fuel-efficient range of Skyactiv engines and Kodo design language. The two companies want to create “a whole new set of values for cars.”
Perhaps most eye-opening is Toyota’s admission that Mazda is ahead of them in many areas. Apparently, the fact that Mazda can churn out high-quality cars on a modest budget and turn a profit in a country that is notoriously expensive, like Japan, fascinates Toyota.
Talking about his engineers working with Mazda, Toyota CEO Akio Toyoda said: “If they can work together, they can create a great chemical reaction. A great product can be produced by that collaboration. And I feel so excited by that.”
Mazda too must surely be relishing the chance to work with Toyota; especially as they can gain insights into technologies they simply don’t have the budgets to explore. Mazda’s R&D spending last year? Around $906 million. Toyota’s? $8.36 billion – roughly ten times more!
With neither company a stranger to collaborations, the Toyota-Mazda partnership is set to be an exciting one that will inevitably yield many positives for the auto industry in the future.